CLICK THROUGH THE GALLERY ABOVE TO SEE THE 20 EUROPEAN PLAYERS WITH THE STRONGEST BRAND VALUE
Brandtix have created a sophisticated system to rank how valuable a footballer’s brand is.
The analysis tool takes into account a number of factors such as a player’s on-pitch performance, their social media influence and the general sentiment towards them from fans to determine a sportsperson’s overall live ‘brand value’.
Players from Spain’s league dominate the standings, but five stars from England’s top flight also make the top 20.
So which Premier League players make the list? And who tops the charts?