West Ham to document tough transition

6 Oct

Karren Brady has announced West Ham are producing a film documenting their move to the London Stadium.

West Ham: West Ham to document tough transition West Ham: West Ham to document tough transition

The Hammers left their Upton Park home at the end of last season to take up residence at the former Olympic Stadium – but the move has been blighted by poor form and supporter unrest.

Slaven Bilic’s side have won just one Premier League game since the start of the season but, more worryingly, the club has been beset with off-field issues.

Three men were arrested following last weekend’s 1-1 draw against Middlesbrough while there has been in-fighting between West Ham fans during recent matches, with sections of supporters also chanting derogatory chants about the new stadium.

But, speaking at the Leaders Sport Business Summit at Stamford Bridge on Wednesday, Brady revealed the club are to release a film about the move.

“We are making a film called ‘Iron Men’,” she said.

“It is about West Ham supporters and the move from the Boleyn to the Olympic Stadium and what the move means to them.

“Rebranding ourselves was really important with the new stadium. We are in the London Stadium and we added the word London to our crest because we thought it had real global appeal.

“Nobody else does it and that’s exactly where we are. We are in the heart of London, in the foothills of the financial centre.

“We have the best stadium. There are some great stadiums in this country but there is only one Olympic stadium and it’s ours and branded ours and it has really had a dynamic impact on the things that we can do.

“We are now in the Olympic Stadium, have very limited outside debt and in terms of brand values are ranked 15th, we were 115th when I joined. We are now 20th in the Deloitte money league.

“Our trajectory is admired across the world, we have the largest amount of season tickets of any London club and a capacity that will grow to 65,000.”

Brady went on to say the move to the stadium had been “well received” by fans, although she was referring to the costing and the product rather than the supporters’ general opinion of the London Stadium.

“As a board my two chairman (David Sullivan and David Gold) made a decision that because there is so much money in football now coming through the broadcasting revenues that we should use that money to make football affordable.

“So here we have this great stadium in London, much better prospects, facilities, travel links, everything than our old stadium but we charge a lower price. So we offer them more dynamic product at an inferior price which is quite dynamic and it has been so well received.”


No comments yet

Leave a Reply