Speaking on the occasion of West Ham’s first Premier League match at the Olympic Stadium, the club’s vice-chairman Karren Brady declared her satisfaction that the Hammers have been named “as one of the top 15 brands in world football”.
She was referring to the 10th annual Brand Finance Football 50, which lists the most valuable club brands in world football in 2016.
Branding consultants Brand Finance calculated the values of football club brands by estimating “what the owner would have to pay for the use of the brand if it were not already owned.”
This involves calculating the strength of a brand, based on a club’s ability to drum up popular interest and convert it into support and custom – brand investment, emotional connection and commercial performance. as translated into matchday, broadcasting and commercial revenue.
After much calculation, a net brand value is then arrived at.
And you can see the results in the slideshow countdown above.