CLICK THROUGH THE GALLERY ABOVE TO SEE THE 20 PREMIER LEAGUE PLAYERS WITH THE STRONGEST BRAND VALUE
Brandtix have created a sophisticated system to rank how valuable a footballer’s brand is.
The analysis tool takes into account a number of factors such as a player’s on-pitch performance, their social media influence and the general sentiment towards them from fans to determine a sportsperson’s overall live ‘brand value’.
So which Premier League players find themselves on the list? And who tops the charts?