Tony Pulis is confident some of his academy graduates can establish themselves as key men for West Brom – if they put the effort in.
The Baggies boss handed debuts to Tyler Roberts, Sam Field and Jonathan Leko in the latter stages of last season.
Leko, in particular, impressed in his five Premier League appearances and Pulis hopes to make more use of the Albion youth set-up next season.
“They’ve got to be given some incentive at this football club, it can’t be a dead-end football club,” he said, as reported by the Birmingham Mail.
“If youÂ’re spending that much money on the academy, it can’t be a dead-end club. But the players have to be good enough. It’s not good playing them if they’re not.”
Pulis was delighted with the contributions of Leko, Roberts and Field last term but he warned all three he expects them to put in the effort before they report back for pre-season.
He added: “They’ve done brilliant this year. But football moves on, and if you don’t move with it you get left behind.
“That’s what the kids have got to do, they’ve got to come back better, stronger, and then they’ll get a chance.”