Nelson Oliveira has joined Norwich from Benfica on a four-year deal for an undisclosed fee.
City chief executive Jez Moxey said it was “a substantial deal” for the 25-year-old striker, but also “a shrewd and sensible transfer” at a time of inflated fees.
Oliveira has been capped by Portugal, but was not in the Euro 2016 winners’ squad due to injury. He also has Champions League experience with Benfica.
He spent last season on loan at Nottingham Forest, scoring nine goals in 24 Championship starts, while he had a previous loan spell at Swansea.
Norwich boss Alex Neil told canaries.co.uk: “It’s a great signing for us because he’s a very good player technically.
“He’ll be a creator of goals as well as a scorer of them. Having been at Benfica, there’s no questioning his quality and he’s played with some top players.
“Nelson now needs to go somewhere and establish himself and this is the perfect place for him to do that.”
Moxey added: “It’s a substantial deal for a quality striker who will significantly strengthen our attacking options as we strive towards a successful season – but in an environment where vastly inflated transfer fees and other costs are being quoted and paid for players, especially strikers, we also believe this is a shrewd and sensible transfer for our club at this time.”