He said: “That is my character. That is my mentality. I don’t like to lie or even make a picture nicer than it is. If we play bad, we play bad.
“If it is a bad result, it is a bad result. I think that is the way to win. Put ambition and high standards to everybody.
“But it’s nice you mentioned Sheffield United. Towards the end of that season the manager, the son of Brian Clough, came to our hotel and apologised to the rest of the staff.
“That criticism from my part to him was good. He apologised himself for the behaviour of that Sheffield technical team.”
That scenario easily answered the question of whether the new Everton boss would be a hard task-master once his players return for next season.
Koeman grinned and added: “I am a nice man in the press – in the dressing room sometimes different.
“It is all about building a good relationship with the players, showing them what they have to do to be a better player.