Cold callers to face huge fines

24 Apr

Within four months of the change, the ICO issued fines to companies totalling £895,000 and has a further £1million in the pipeline. Steve Eckersley, the ICO’s head of enforcement, said: “Any change that makes it easier for us to track down companies making nuisance calls is a change that will reduce the annoyance these calls cause.

“We do investigate unscrupulous companies who hide their identities, and we can track them down, but it certainly makes our job more difficult.

“When people are able to identify the number behind the call they have received they are more likely to complain and that means we are able to take action.”


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