Stoke chairman Peter Coates says qualifying for the Europa League will always be the goal as they build for the future.
Stoke’s chances of making Europe this season suffered a setback as they squandered a two-goal lead to draw 2-2 with Swansea at the weekend.
They now sit in eighth place and look set to miss out this season, but Coates says bringing European football back to the Britannia Stadium will be the aim in the next campaign.
The Potters had a taste of the Europa League in the 2011/12 season after finishing FA Cup Final runners-up, and the Stoke chief wants to make another push for the top six next season.
“It’s something we’d like to do, for the club, the supporters and everyone connected to Stoke,” Coates said. “If we can be challenging that’ll be good.
“Uefa are trying to encourage English clubs to take it seriously through the finances and I think we do.”
Stoke have invested heavily in the squad during the last two transfer windows and they look set to do that again when the market re-opens in the summer.