Lewis Grabban has joined Championship club Aston Villa on loan until the end of the season.
The Cherries striker came back to the south coast earlier this month after cutting short a loan spell at Sunderland in which he scored 12 goals in 19 appearances.
Fellow Championship high-fliers Cardiff were allegedly interested in the frontman’s signature, but Grabban elected to join the Claret and Blues.
Grabban scored against the Birmingham-based side in their 2-1 defeat of Sunderland in their Championship clash in November.
Eddie Howe’s side had been hoping to secure a permanent sale but struggled to find a buyer.
“It’s a pleasure to be at a club like Aston Villa,” Grabban told the club’s official site.
“You only have to look at the stadium, the history and the support to know that this club deserves to be in the Premier League and hopefully I can play my part in getting this club back to where it belongs.
“It’s an unbelievable squad of players here and they’re on a great run of form as well so it’s a great time to be joining.
“I played at Villa Park when I was with Sunderland earlier on this season so I’m looking forward to getting out there in Villa colours and scoring goals.”
Villa are third in the Championship, a point behind the automatic-promotion spots.