Liverpool are worried how fans would react after thousands of protested against plans to charge £77 for some tickets in the club’s new Main Stand back in February.
The £100m expansion of the Main Stand is expected to be paid off in six years because of the lucrative income generated by hospitality seating – but that is not the case with the Anfield Road end.
“From a purely general admission perspective, building, say, 6,000 extra seats to take the capacity up to 60,000 would cost somewhere between £60m and £70m,” said Ayre, speaking at a meeting of the Liverpool Supporters’ Committee (LSC).
“At £12,000 to £13,000 per seat, it would take approximately 15 years to pay back, which is not a smart investment for the business.”
Ayre told the meeting the club was open to fan investment to help fund further redevelopment of the ground and said conversations should take place.
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